TikTok engagement rate calculator
On TikTok, engagement is best measured against views. Enter a video’s numbers, or pull your follower count from a public account and fill in the rest.
Views or followers?
Because For You shows videos to people who don’t follow you, a video’s views can be many times your follower count, or a fraction of it. Engagement by views tells you how well the video itself landed; engagement by followers tells you how active your audience is. Use views when you have them.
The formula
(likes + comments + shares) ÷ views × 100, or ÷ followers if you leave views blank. Shares are optional but worth adding: they’re one of the strongest signals TikTok uses.
What good looks like
Small accounts often see higher rates than large ones. A rate of 6% or more by views is a sign the video held attention. Compare your own videos with each other, not with celebrity accounts.
Using the result
If a video’s rate is strong but views are low, try posting at a better time (see best time to post in NZ) or reworking the first two seconds. Read how For You works for the rest.